Nestled in the rolling foothills of the Grampians, Ararat invites travellers to uncover a landscape where history, culture and adventure converge. This distinctive town acts as a gateway to the Grampians and Pyrenees wine regions. Wander the streets and step back into the gold rush era at the Gum San Chinese Heritage Centre, where the stories of early Chinese migrants are preserved with depth and authenticity. For those drawn to darker chapters of history, J Ward and the Aradale Asylum provide immersive experiences unlike anywhere else in regional Victoria.
Nature lovers will find hidden treasures in the surrounding landscapes. Trek the trails of Mount Langi Ghiran (Lar-Ne-Gerin) and Mount Cole or explore the Grampians (Gariwerd) National Park to encounter dramatic cliffs, Indigenous rock art and native wildlife. The open plains and sweeping vistas are perfect for camping, hiking and photography. Food and wine enthusiasts can sample boutique wines from the Pyrenees or enjoy regional dining that highlights fresh, local produce. Art and culture thrive at the Ararat Gallery TAMA and Langi Morgala Museum, where artefacts and textile art tell stories unique to this region.
Throughout the year, Ararat comes alive with events like the One Tree Hill Climb and Jailhouse Rock, offering experiences that connect visitors to the town’s community and spirit. With its blend of adventure, culture and serene landscapes, Ararat offers a journey of discovery that is unmistakably its own.
Ararat is rich in history, culture and natural beauty. Top attractions include the Gum San Chinese Heritage Centre, J Ward, Aradale Asylum, Ararat Gallery TAMA, and Langi Morgala Museum. Outdoor enthusiasts can explore Mount Langi Ghiran (Lar-Ne-Gerin) State Park, Mount Cole State Park, and the nearby Grampians (Gariwerd) National Park, which offers walking trails, wildlife and stunning landscapes.
Ararat is a unique destination for dark tourism. Visitors can tour J Ward, once a psychiatric facility for the criminally insane, and Aradale Asylum, one of the largest historic mental health facilities in Victoria. These sites provide immersive insights into the region’s intriguing and sometimes eerie past.
Ararat sits on the lands of several traditional owner groups. Visitors can see Aboriginal artefacts at Langi Morgala Museum, explore rock art in the surrounding Grampians region, and learn about Indigenous culture through local tours.
The Gum San Chinese Heritage Centre showcases the lives and contributions of Chinese gold miners who settled in the region during the gold rush. Exhibits, guided tours and cultural events celebrate this rich and often overlooked part of Ararat’s history.
Ararat offers hiking, camping and wildlife spotting in Mount Langi Ghiran (Lar-Ne-Gerin) State Park, Mount Cole State Park, and the Grampians (Gariwerd) National Park. Walking trails, scenic drives and birdwatching opportunities make it ideal for nature lovers and adventurers.
Ararat is a gateway to the renowned Grampians and Pyrenees wine regions, offering a variety of boutique wineries and cellar doors. Visitors can sample award-winning wines, including Shiraz, Cabernet Sauvignon and Riesling, while enjoying vineyard views and cellar door experiences. Many wineries also feature local produce platters, guided tastings, and opportunities to meet winemakers. Popular nearby options include the wine village of Great Western, Mount Langi Ghiran Winery and smaller boutique vineyards scattered throughout the region, perfect for a full day of wine tasting and scenic drives.