Grampians Wimmera Mallee Tourism uses social media to promote regional experiences, support operators and share timely information with visitors. Our channels help increase awareness, strengthen regional storytelling and provide accurate updates during key moments such as bushfires or floods.
We manage official accounts on Facebook, Instagram and YouTube, where we highlight hero experiences, new products, seasonal content and operator news. During emergencies, we use these platforms to share verified information, maps and updates from trusted stakeholders.
Operators are encouraged to tag Visit Grampians (53,000 followers), Visit Wimmera Mallee (45,000 followers) and Visit Melbourne (1.1 million followers) when posting content. Tagging these accounts increases the chance of your content being shared, amplifies your reach and helps visitors discover your business through trusted regional and state channels.
We monitor social media trends and platforms to ensure we are using the most effective tools to promote the Grampians and Wimmera Mallee. Our activity is guided by policies that support responsible use, accuracy and respectful engagement.
Operators are welcome to share or embed regional content we provide. This helps strengthen the region’s digital presence and ensures visitors receive consistent, high‑quality information.
Our key Instagram hashtags include:
#visitwimmeramallee #wimmeramalleeadventure #grampians #thegrampiansway.
Website - visitgrampians.com.au
Website - visitwimmeramallee.com.au
Facebook - @visitgrampians
Facebook - @visitwimmeramallee
Instagram - @thegrampians
Instagram - @visitwimmeramallee
Youtube - @visitgrampians
Youtube - @visitwimmeramallee3390
