Marketing Campaigns
Grampians Wimmera Mallee Tourism delivers a year‑round program of destination marketing that reaches key domestic and international audiences. We work closely with Visit Victoria to amplify regional campaigns, strengthen brand alignment and ensure the Grampians and Wimmera Mallee are consistently represented across state‑wide marketing activity.
Our partnership with the Great Southern Touring Route further extends our reach into high‑value international markets, positioning the region within one of Australia’s most recognised touring products.
We attend targeted consumer and trade events to connect with specific audience segments, promote hero experiences and support operators seeking new market opportunities. These events allow us to showcase the region directly to travellers, media, trade partners and content creators, building awareness and driving visitation.
Our marketing activity spans digital, social, media engagement and owned content. We manage all regional social media channels and work proactively with media to secure coverage that highlights the depth and diversity of experiences across the Grampians and Wimmera Mallee. Industry is encouraged to share updates, news and product developments so we can integrate them into campaigns and content.
Grampians Wimmera Mallee Tourism also produces the Official Visitor Guide and Touring Maps for the region and manages their strategic distribution to ensure visitors, partners and information centres have access to high‑quality, up‑to‑date resources that support trip planning and regional dispersal.
