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Industry Development


Grampians Wimmera Mallee Tourism has developed a three year strategic plan to further build on opportunities to develop tourism in the region in collaboration with industry partners.

It reflects the board’s intent to place the consumer (their behaviours and preferences) at the centre of every decision that is made to progress tourism.

The plan will be used to guide the actions of Grampians Wimmera Mallee Tourism, the tourism industry and other key stakeholders to help grow the region’s tourism industry.

Grampians Wimmera Mallee Tourism Strategic Planning & Key Priorities

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