Our mission is to promote the Grampians and Wimmera Mallee regions as a world class travel destination. We are known for our stunning natural beauty, abundant wildlife, rich heritage, unique attractions, and passionate community.
Our primary purpose is to deliver a coordinated approach to marketing, product development, infrastructure investment and industry development for the region, whilst connecting local and state government to tourism stakeholders in our VEP. Our key online assets are visitgrampians.com.au and visitwimmeramallee.com.au.
Our Vision
The Grampians and Wimmera Mallee regions will be recognised as one of the world's great sustainable nature-based tourism destinations.
Our Purpose
Facilitate a cooperative and vibrant visitor economy that supports growth of tourism expenditure and length of stay. To add value to our partners through promotions and increased brand awareness.
The new Visitor Economy Partnership of Grampians Wimmera Mallee Tourism (GWMT) was established in early 2024 and is the peak industry body for tourism in the Grampians and Wimmera Mallee regions. The area that GWMT represents encompass 8 LGA's and 25% of the state of Victoria.
It is directly supported by Ararat Rural City Council, Horsham Rural City Council, Northern Grampians Shire Council, Southern Grampians Shire Council, Yarriambiack Shire Council, West Wimmera Shire Council, Hindmarsh Shire Council and Buloke Shire Council. We are dedicated to sustainably grow the regions visitor economy.
Acknowledgement of Country
Grampians Tourism acknowledges the traditional owners, Djab Wurrung,
Jardwadjali and neighbouring First Peoples, who are the traditional
custodians of the area where friends and family visit to enjoy everything
the Grampians region has to see and do.
We respect their history, culture and Elders, past and present, and their
continuous connection to Country.
