Find out all the latest research, facts & figures on the Grampians and Wimmera Mallee tourism industries. These documents have information on Grampians region visitor numbers, including where they come from and how much they spend.
Tourism Victoria’s research unit analyses information to monitor and evaluate Victoria’s tourism performance including domestic and international visitor numbers, visitor expenditure and tourism accommodation.
The team also undertakes a variety of qualitative and quantitative research to better understand key market and product segments and evaluate the performance of campaigns and other initiatives.
A summary of the latest tourism data for Victoria, including information on domestic and international visitor numbers, visitor expenditure, and visitor profiles such as origin, purpose of visit, visitor activities, travel party and accommodation used, is available here:
Latest tourism data for Victoria
Visitation data for the Grampians and Wimmera Mallee regions is now supplied by the Department of Jobs Skills Industry and Regions through the Power BI platform. This provides a consistent, centralised source of insights that supports stronger planning, reporting and decision making across the visitor economy.
Victoria's Visitor Economy data
2024
Travel to the Grampians
2023
Travel to the Grampians YE Dec 23
Travel to the Grampians YE June 23
2022
Travel to the Grampians YE Sep 22
Travel to the Grampians YE Jun 22
Travel to the Grampians YE Mar 22
Marketing reports
Annual Marketing Report 2025/26
January - March 25 Report
July - Oct 24 report
Tourism Sentiment Index Research
TSI Research
