Partner Program

Industry Partner Program

As your Regional Tourism Board and in partnership with our eight Local Government Areas (LGAs), Ararat Rural City, Horsham Rural City, Northern Grampians Shire, Southern Grampians Shire, West Wimmera Shire, Hindmarsh Shire, Yarriambiac Shire and the Buloke Shire Council our key goal is to increase the value of the visitor economy in the Grampians Wimmera Mallee via destination marketing, industry and product development, partnerships and investment attraction.

Our organisation is responsible for keeping the Grampians Wimmera Mallee top of mind in consideration for travel. We have built a strong brand and work to influence visitor behaviour to promote longer stays, dispersal and encourage visitors to explore all parts of the region.

Partnerships are essential to our success. Our new Industry Partner Program will provide you with more ways to integrate your business with Grampians Wimmera Mallee Tourism and generate fantastic return from our marketing activities.

Grampians Partnership Program Wimmera Mallee Partnership Program

Together we can show travellers why our spectacular Grampians Wimmera Mallee region is a ‘must visit’ destination.

Grampians Wimmera Mallee partner benefits include:

• Destination marketing activity to enhance marketing efforts.
• Strong digital presence via visitgrampians.com.au and visitwimmeramallee.com.au
• Large following on our social media channels.
• Access to media and trade famils.
• Access to industry training and resources via a GWMT Partner Portal.
• Advocacy and representation to peak industry bodies.
• Regular industry communication to keep well informed.
• Data and insights to drive robust decision-making.
• Delivering targeted Industry Strengthening training and activity to upskill our operators, build business capabilities, and help support high-quality and engaging visitor experiences.
• Delivering Industry Forums, providing guest speakers to present on current trends that help support our partners.
• Creating a new Wimmera Mallee Destination Plan and four Local Area Action Plans to guide the sustainable development of our Visitor Economy.
• (Updated June 2024) Grampians Destination Management Plan 2023-2030 produced to pave the way for a co-ordinated and sustainable response to increase visitation and spend in the Grampians region.
• Continue to represent the region to the Victorian Government, Australian Government, and industry bodies to highlight areas of concern, or to further support our region’s tourism industry.
• Continue to work with the Victorian Government to ensure the transition to Visitor Economy Partnerships (VEP), per the Regional Tourism Review, provides uninterrupted service and support for the industry.
• Provide a monthly Industry E-newsletter and Industry communications are up to date on our GWM Tourism Facebook page.

*To become a GWMT Partner, operators must be listed on ATDW: Australia’s national tourism database and distribution platform. An ATDW listing provides a presence at national, state, regional and destination levels via official tourism websites such as australia.com, visitvictoria.com, visitgrampians.com.au, etc.

Overall benefits include: reaching a global audience, marketing opportunities, lead generation and inclusion on sites that rank highly on search engines such as Google. Plus it saves time with managing one profile only. There’s also technical support and training available from Visit Victoria’s dedicated ATDW team. Click here to find out more and note the listing fee is back at $295 per year for profit businesses.